A Bold New Chapter: Mavapay's Redesign

Today marks a pivotal moment in our journey as we proudly unveil the evolution of our brand – a refreshed identity that reflects our growth, values, and exciting vision for the future.

A year ago, we launched our beta with our consumer fintech Mavapay Money branded under an M as our initial logo. We have upgraded our identity, starting with our B2B service. Introducing Mavapay!

What is the new Mavapay brand?

The new Mavapay brand is an umbrella for our B2B and B2C services, which are hereinafter referred to as Mavapay Business and Mavapay Money, respectively.

It embodies simplicity, security, and efficiency. It signals our dedication to providing an even more seamless and intuitive payment experience, empowering individuals and businesses with reliable financial tools.

Mavapay Business provides businesses with; APIs for instant cross-border settlements, Business dashboard for multi and role based access and Business checkout page offering seamless, low-code setup, with easy onboarding for SMEs and businesses.

Our initial logo has served us well during our beta phase, but we recognized the need for a brand identity that better reflects our current strengths and future aspirations. This rebranding effort is a direct response to feedback from our valued users and partners, and it aligns with our strategic objectives to expand our reach globally and enhance our services.

Our refreshed logo is a powerful fusion: the iconic lightning bolt signifies speed and innovation, while subtle cash elements highlight value, all seamlessly integrated with the initial 'M' for Mavapay.

Lightning Network is the foundation of the Logomark which is the forked bolt of the Lightning Network and M for Mavapay. It is rooted in the promise the Lightning network and Mavapay represents: fast, affordable, and access to global money.

We started with 'M' and you can say we arrived at 'M'. As ironic as it may seem, the integration of brand initial, funds, and lightning symbol seamlessly into a logomark is the definition of Mavapay!

The new Mavapay brand color system reflects the core pillars of Mavapay (speed, trust, and accessibility), with nods to the Lightning Network. Mavapay’s secondary colours add depth, personality, and storytelling to our brand system, drawing from crypto slang, user emotion, and market momentum.

Secondary Colours

Gradient

Fast, fluid motion of money across borders. Inspired by the pulse of the Lightning Network, these soft blends create a sense of movement and digital velocity while staying grounded in the brand’s green core.

Fluidity to mavapay relates to safe and easy flow of payments, if it is not fluid it is not mavapay. This segues into our core values; what we as a brand deem important to us and how we convey these values

This redesign is more than just a new look; it represents our evolving commitment to innovation, user-centricity, and our vision for the future of digital payments in Africa and beyond.

Our brand value relays assurance, speed, trustworthiness, reliability, affordability, and confidence.

The new Mavapay brand embodies simplicity, security, and efficiency. It signals our dedication to providing an even more seamless and intuitive payment experience, empowering individuals and businesses with reliable financial tools.

Mavapay offers near-instant transfers, drastically lower fees, and access wherever there’s internet. To turn this value into a visual system, one that reflects the speed of Lightning, the affordability it brings, and the borderless reach it unlocks.

This refreshed identity marks a pivotal moment for Mavapay, underscoring our continuous pursuit of excellence and unwavering dedication to our community.

We are confident this new brand will deeply resonate with our existing users and attract new ones, firmly establishing Mavapay's position as a rapidly growing leader in the payment solutions industry.